About Body Project You
Body Project You is more than just a coaching company.
We exist to help men & women lose fat, build muscle, and feel confident in their bodies…
At the core of everything we do is our signature method: The Soma System™
We don’t just teach this inside our programs.
We share it freely through our content and 1:1 consultations (often complimentary for your first session).
Because our goal is to help as many people as possible to look and feel good in their body.
The Soma System™ isn’t just another weight loss diet or program.
It’s a new and different approach to getting leaner and building confidence…
…without cutting out carbs, sacrificing your favourite food, counting every single calorie or doing intense HIIT workouts.
It works whether you want to drop 5kg (11lbs) or 20kg (44lbs).
Whether you’re plant based, work 60 hours a week or have ADHD.
There are 4 Core Pillars of The Soma System™
A proven, psychology-driven framework designed to help high-performing men & women get leaner and stronger without extreme diets or exhausting workouts.
Tap or click each pillar to learn more.
We go deeper than just “what to eat.”
Instead forcing yourself with willpower and discipline, we guide you with empathy and strategy.
We understand your triggers, limiting beliefs and rewire your patterns so staying on track feels more natural, not forced.
We don’t believe in crash diets or extremes…
If it’s not something you’d do for the next 5 years, we don’t do it for 5 minutes.
That means no cutting out carbs or giving up your favorite foods.
We teach you to eat in a way that actually feels good…physically and emotionally. You’ll build confidence in your food choices, whether you’re tracking or not.
Our workouts are not designed to “burn calories” but to build lean muscle in all the right places.
Body proportions make all the difference in how you look, so we will personalise the workouts for your body based on where you’re at and where you wanna go.
For example, squats might grow your glutes… but if they grow your quads and hamstrings more, your glutes can end up looking smaller.
That’s why we don’t hand out generic workout programs like 99% of online coaches do.
Forget punishing HIIT, bootcamps or spinning classes.
We teach you low-impact, sustainable strategies like LISS and MAF that help you turn your body into a fat-burning machine without energy crashes, increased cravings or hormonal stress that come with HIIT and overtraining.
These methods work with your body, not against it and they’re easy to fit into your daily routine.
Why We’re Different
Most of which are built by bodybuilders or fitness coaches…
They never worked a demanding 9–5 or juggled real-life responsibilities.
They don’t understand what it’s like to come home mentally drained after back-to-back meetings…
…only to face a 60-minute workout and a meal plan that feels like another full-time job.
Instead of relying on rigid plans and willpower…
…we get to the root of why you haven’t gotten results yet, and we rewire that.
This isn’t theory.
It’s a proven framework that’s helped men & women across different countries, cultures, and lifestyles lose weight sustainably…
…not just once, but for life.
We don’t start by giving you rules.
We start by uncovering what’s been getting in your way.
Without strict dieting…
Without intense HIIT or cardio…
Without guilt every time life gets in the way…
Inside Body Project You programs, you will:
- Rewire your brain with non-sabotaging actions (overcome emotional eating)
- Have a vault of your go-to meals that works for your appetite, schedule & lifestyle
Get personalized workout plans designed to build your body in a proportionate way (based on your current shape and how you want to look)
Ditch HIIT and harsh cardio in favor of low-stress strategies that melt fat without burning you out
- And many more…
About The Co-Founders
John is a CIMSPA-certified Personal Trainer and Head Coach at BodyProjectYou, with a focus on sustainable weight loss, muscle building, and strength & conditioning.
Having once weighed over 100kg, he understands what it’s like to feel stuck and overwhelmed by conflicting advice. Once he figured out how to stop yo-yo dieting and maintain the physique he wanted, he knew he had to help others do the same.
His mission is to simplify fitness, cut through the confusion, and help clients finally build a body and lifestyle they can maintain for life. John’s coaching is all about structure, consistency, and personalisation so results aren’t just possible, they’re inevitable.
John
Hartley
Managing Director & Head Coach
Shushanik is driven to create a world-class coaching experience through BodyProjectYou. She approaches body transformations through the lens of strategy and empathy.
Unlike many coaches who build programs for people already like them, she brings a marketing and research-driven mindset… spending time deeply understanding her audience through data, conversations and 1-on-1 coaching.
Having struggled with perfectionism, binge-restrict cycles, a knee injury, and chronic migraines caused by Degenerative Disc Disease, she brings both strength and softness to her coaching balancing structure with self-compassion, and consistency with real-life flexibility.
Shushanik Gyozalyan
Creative Director & Program Architect